New LUMINITY Series by USHIO Saves the Xenon Heyday
Superhero premiere at CineAsia 2018 reveals additional warranty hours to optimise xenon lamp lifetime across film theatres worldwide
Following the company’s long-standing reputation in market innovation, USHIO investigated the needs and wants of its worldwide customer base. Its existing xenon lamps quickly became a market favourite thanks to their long-standing reliability in terms of withstanding high pressure in cinema projectors regardless of operational circumstances. USHIO, therefore, invested in further R&D to optimise its front running innovative technology. The result is an extended lamp lifetime of xenon lamps, ranging from 100 to 500 additional hours depending on the lamps’ technical specifications. Movie theatres across the globe can now improve operational profitability, prolong functional rentability of their facilities, and saf eguard the excellent quality rendition of movies true to the xenon tradition.
LUMINITY will be officially introduced at CineAsia, come December 10-13, 2018 in Hong Kong at booth 107. At the booth, the USHIO LUMINITY team will showcase the technical specs and benefits of the xenon lamps and share tips and tricks on how to optimise ongoing rentability further down the technologically revolutionary road.
Mr. Naito, Managing Executive Officer of Ushio Inc., who amassed more than 25 years experience in Cinema industry, anticipates the success of the global launch: “People go to the movies to escape reality. Perfect rendition of the director’s vision is elementary. And although the revolution at hand waits for no man, neither do innovation and rentability. As an established supplier to those making the now happens, we invest in helping them secure a profitable present as they contemplate their future ahead. LUMINITY is the superhero that takes outstanding quality to the next super level. It’s another testament to our commitment to this industry to match quality and profitability.”
USHIO ensures full compatibility with all key projector manufacturers.
The LUMINITY series will be officially launched and available for worldwide commercial availability as of December 10th, 2018. Different lifetime extensions apply to different lamps. Contact your local suppliers for more product and commercial information.
USHIO AMERICA, INC.
5440 Cerritos Avenue, Cypress, CA 90630, U.S.A.
USHIO EUROPE B.V.
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1-6-5 Marunouchi, Chiyoda-ku, Tokyo 100-8150